Coldplay is one of the most formidable representatives of British alternative rock, and Microsoft needs no introduction to our readers. The band released A Film For the Future last week, a video production that accompanies its latest album Moon Music. It also created a unique web application that uses artificial intelligence, allowing fans to remix the video in a unique way.
A Film For The Future is the result of a collaboration between a diverse group of filmmakers and animators who created unique segments combined into a 44-minute film. They were given a great deal of creative freedom and were able to create visuals that they felt best represented Coldplay’s music. This collaborative experience now extends to fans, moving away from the traditional passive experience of watching music videos/videos and allowing fans to create their own 15-second clip using the Microsoft Copilot i Azure AI. Your clip or remix will be added to the “continuous social playback” on the team’s website.
Microsoft partnered with Pixel Lab to build this remixing experience for fans. The platform’s AI analyzes the emotional context of each clip and dynamically assembles them to create a unique and immersive experience. This means that no two remixes will be the same, and each fan will receive a personalized journey through Coldplay’s music.
The fusion of generative artificial intelligence and human creativity is opening up new perspectives for artists and companies alike. The fan remix experience is more than a demonstration of cutting-edge technology. Fans can now become co-creators, using Microsoft AI to create their own unique interpretations of Coldplay’s music. This highlights one of the many key values of integrating AI into the creative process to unlock new opportunities for innovation and differentiation. – Jessica Hawk, CVP Data, AI and Digital Applications, Product Marketing at Microsoft.
The web application is built on the collection of Azure AI services available in the Azure AI Foundry, a unified AI platform announced a few months ago at Microsoft Ignite. It integrates advanced artificial intelligence services such as natural language processing, computer vision and machine learning and helps companies create AI solutions that will allow them to compete in the market. Azure AI Foundry allows anyone – from developers to companies and IT leaders – to collaborate, design, tune and manage innovative solutions that turn ideas into reality.
Want to create your own remix? Go to https://afftf.coldplay.com/, select the clips you like, answer a few simple questions and watch the results!
Microsoft and OpenAI ready for Stargate. Strong artificial intelligence before 2030?
The partnership between Microsoft and OpenAI has been ongoing since 2019, although it didn’t blossom until early 2023, and has quickly become one of the most important in the entire technology industry. The two companies announced an update on this strategic partnership and joint plans for the Stargate initiative – the largest investment in AI ever.
Key elements of our partnership remain unchanged for the duration of our contract through 2030, including our access to OpenAI’s [wลasnoลci intelektualnej] IP, our revenue sharing arrangements and our exclusivity to OpenAI’s APIs – in particular:
- Microsoft has rights to OpenAI’s intellectual property (including the model and infrastructure) for use in our products, such as Copilot. This means that our customers have access to the best model for their needs.
- The OpenAI API is exclusive to Azure, runs in Azure and is also available through the Azure OpenAI Service. This agreement means that customers benefit from having access to leading models on Microsoft platforms and directly from OpenAI.
- Microsoft and OpenAI have revenue-sharing agreements that work both ways, so that both companies benefit from more intensive use of new and existing models.
- Microsoft remains a major investor in OpenAI, providing the funds and resources necessary to support the company’s growth, thereby benefiting from its increased valuation.
In addition, OpenAI recently made a major new commitment to Azure, which will continue to support all OpenAI products and training. This new agreement also includes changes to exclusivity for new capabilities, moving to a model where Microsoft has a right of first refusal (ROFR). To further support OpenAI, Microsoft has approved OpenAI’s ability to build additional capabilities, primarily for research and training models. We thank OpenAI for their continued partnership and look forward to what’s to come. – Microsoft
The Stargate Project, mentioned at the outset, is a newly announced AI initiative announced by Donald Trump, OpenAI, Oracle and SoftBank. The goal of the project is to create artificial superintelligence (AGI, general-purpose artificial intelligence or strong artificial intelligence) and to build the data centers and infrastructure needed to develop the next generation of AI. Investment in Stargate is expected to be as much as $500 billion over the next four years. While Microsoft is not directly investing in Stargate, it remains a key technology partner of OpenAI.
This infrastructure will secure U.S. leadership in AI, create hundreds of thousands of American jobs and generate a powerful economic benefit for the entire world. This project not only supports the reindustrialization of the United States, but also provides a strategic opportunity to protect the national security of America and its allies. – OpenAI
OpenAI Operator – personal AI agent in the browser now available
In November 2024, there were reports of OpenAI’s work on an AI agent, which will perform tasks on behalf of the user. It is called “Operator” and can do certain things, such as booking airline tickets or writing programming code on the user’s computer. Yesterday, the company officially released Operator. What exactly is known about it?
Today we are releasing Operator, an agent that can go online to perform tasks for you. Using its own browser, it can look at a page and interact with it by typing, clicking and scrolling. It is currently in research preview, which means it has limitations and will evolve based on user feedback. Operator is one of our first agents that are artificial intelligences capable of doing work for you independently – you give it a task and it does it. An operator can be asked to perform a wide range of repetitive tasks in a browser, such as filling out forms, ordering purchases or even creating memes. The ability to use the same interfaces and tools that people interact with on a daily basis increases the usefulness of AI, helping people save time on everyday tasks, opening up new engagement opportunities for companies. To ensure a safe and iterative deployment, we are starting modestly. As of today, the Operator is available to Pro users in the US at operator.chatgpt.com. – OpenAI
The company plans to expand the availability of the Operator to ChatGPT Plus, Team and Enterprise, and in the future integrate its capabilities into ChatGPT itself. As for the agent itself, it is based on a new model called Computer-Using Agent (CUA), which combines the capabilities of the under-the-radar computer vision model GPT-4o with advanced inference/understanding through reinforcement learning. The CUA is trained to use graphical user interfaces (GUIs) such as buttons, menus and text boxes on the screen.
The operator “sees” (through screenshots) and “interacts” (using actions that the mouse and keyboard allow) in the browser, allowing it to act just like a human user, without having to integrate at the API level. When this AI agent encounters difficulties or makes a mistake, it can use its reasoning abilities to make corrections on its own. And when it gets stuck somewhere and needs help, it will simply hand over control to the user.
Generative AI on one in four laptops in 2024 – When will it dominate the market?
Copilot+ PC is a relatively young category of devices that debuted last year. Its main determinant is the presence of an NPU chip, which allows you to run AI applications and functions directly on the device. This allows you to maintain most of your privacy and avoid paying for services running on servers. How many devices actually can do this, and what are the predictions for the next few years? Will everyone have artificial intelligence at home?
Generative artificial intelligence (GenAI) is growing at the time of writing these words. AI technology has long been unconfined to online chatbots, and more and more companies are promoting their laptops and even AI-enabled phones (GenAI-capable), including the Copilot+ and AI PC categories. According to the latest data from Counterpoint Research, more than 25% of laptops sold in 2024 had GenAI support. The market research firm also reported that a total of more than 253 million PCs were sold last year, 2.6% more than in 2023.
The top PC vendor in 2024 was Lenovo, which scored an increase of 4.6% and shipped 61.8 million devices. HP (+0.2 percentage points) and Dell (-1.3 percentage points) rounded out the podium. In fourth place was Apple, which launched a suite of artificial intelligence features Apple Intelligence and scored a modest increase following the release of the new MacBook Pro at the end of the year.
When it comes to Copilot+ PC, it’s a branding unveiled by Microsoft at the Build 2024 conference. It’s an official class of devices with Windows 11 and an NPU that handles more demanding AI tasks, such as real-time translation, image generation and the infamous Recall functionality. Copilot+ PCs equipped with NVIDIA RTX 3000/4000 series graphics can furthermore perform AI operations even more efficiently.
AI laptops continue to gain popularity in 2024, with AMD, Qualcomm and Intel driving Copilot+ PCs, and NVIDIA responsible for producing high-performance GenAI-enabled laptops, Counterpoint commented. The company expects AI PCs to grab a 60 percent share of laptops sold in 2025, Gartner predicted in turn. AI PCs will dominate the market in 2026.
How to personalize ChatGPT chatbot?
Artificial intelligence is already helping hundreds of millions of people with many tasks. Over the past 2 years, it has become such a central experience that it is sometimes compared to social media. However, it is worth noting here that AI is significantly different from previous technologies, and people can personalize it to fit their needs.
One of the earliest personalization features of AI chatbots (ChatGPT, Microsoft Copilot) was a function for them to remember previous messages in a given conversation, so they can give answers in a given context. More advanced systems like Microsoft 365 Copilot can additionally learn about company content, such as documents, relationships (roles and hierarchy) or calendars (which will be shared with it), so that it can assist and respond with knowledge of the work context. OpenAI, meanwhile, comes out with a much more direct and user-centered personalization experience.
ChatGPT’s updated settings now allow us to easily customize its operation to our preferences. On the “Customize ChatGPT Chatbot” page, you can describe your needs in your own words:
- What does the ChatGPT chatbot need to know about you in order to provide better answers? You can write here, among other things, where you are, what kind of work you do, what hobbies and interests you have, what topics you can talk about for hours, or what your goals are.
- How do you want the ChatGPT chatbot to respond? In this field, you can describe how formal or how casual you want ChatGPT to be, how long/short you want the responses to be, how you want them to address you, and whether they should have opinions on the topics or rather remain neutral.
- ChatGPT features. Here you can enable/disable additional features, such as web search, image generation based on the DALL-E engine, programming code support and kanwa (collaboration over text and code).
According to OpenAI, one of its rules for ChatGPT is that it should remain unbiased on ideological or political issues, or more precisely, that it should “take an objective point of view” (if at all possible). This is enabled by default and can be turned off in the settings described above.
Author: Krzysztof Sulikowski
